According to InternetWorldStats.com, more than 1.8 billion people worldwide access the Internet. In North America, that number is just as dramatic, pulling in 14.4% or 259.6 million users. What’s online you ask? Well, in April 2010 Netcraft Web Server Survey received more than 205 million responses from websites worldwide. In the US, that’s almost the equivalent of having one site per Internet user!

So amidst all the millions of websites and billions of users, how do you drive traffic to your website? Well, knowing the “what” is just as important as knowing the “how” when it comes to increasing your website hits.

For example:
• What pages are getting the most amount of traffic now?
• What’s your bounce rate?
• What’s the average time visitors are spending on your site?
• What’s the highest ranked entry and exit pages?

These are just a few of the details you can get from a trusted analytics software. Being able to interpret these statistics will better help you identify the primary interests (or lack thereof) of your site visitors. Once you have an idea of what people are interested in, you can modify your web site content to give them more of what they want, or regularly update your information to make it relevant today.

A trusted marketing firm can better help you regularly analyze how, when, where and even the why (i.e. you sent out a news release) of your website traffic. Because knowing the “what” will better help you identify the “how” of making your website be a standout from a million others…literally.

Visit www.tprm-usa.com for more information about our PR, Print, Event and Digital Media services.