QR technology will change the way people market in the United States. The application is a simple, yet powerful tool that will reinvigorate the traditional print industry by truly integrating collateral materials with digital assets.
In simple terms, QR technology uses 3D bar codes to instantly transport a person from a brochure, billboard, business card or flyer directly to a link on the Internet. The bar code can be as small as a dime or as large as a billboard. A person points their smart phone at the bar code using one of several available readers and the phone takes a photo of it. The phone then opens a browser to go directly to the specific website page.
The link can be as granular as a special offer on a microsite or the front page of a site. The ad for a concert could include a code to an e-commerce site to buy tickets. A business card could have a link to the person’s bio online.
Since the digital asset can be rapidly changed, the QR code can stay the same, thus eliminating the problem of printing materials only to see them expire.
In Europe, movie posters and billboards advertise the latest film with a code to buy tickets. Car dealers post codes for new models, giving customers the opportunity to review and buy their dream vehicle during a product launch.
How will Americans adapt to this new opportunity? Smart business people will leverage the possibilities. Print is still alive, given a new lease on life with QR technology.
Can you imagine the possibilities?