The “going green” movement is picking up speed in North Texas with its first electric vehicle charging station, installed at the Half Price Books located off Northwest Highway.  Shoppers will be able to roll up and reboot their car for free while they stroll through the store.

Because chargers have been viewed traditionally as being fairly slow, the idea is to change consumers’ perception and attitude toward refueling electric vehicles. Rather than thinking it’s a waste of time, they can feel like they’re multitasking, especially since time is a scarce resource these days.

This is a smart business and PR strategy for Half Price Books because they are starting a trend that will keep them at the forefront of their industry.  With this installation, they will drive traffic to their location, which can lead them to increased sales, all while maintaining and continuing to promote their “earthy” image.

The charging station, which has two spaces for cars, will send text messages to drivers about their charging status.

Half Price will let customers use the stations for free until next September, when executives will decide whether to charge.

People will see more electric vehicles in the area as the cars roll in to Texas next year.  Several companies are making electric vehicle announcements this month, as car manufacturers plan electric vehicle displays at this year’s State Fair of Texas.

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