Carroll Shelby Steps in for Sir Stirling

March 10th, 2010
Carroll Shelby with Shelby GT350 Mustang

Carroll Shelby with Shelby GT350 Mustang

Following a recent accident at his home in Mayfair, England, Sir Stirling Moss was with left with two broken ankles, four broken bones to his foot, skin abrasions and four chipped vertebrae – according to his web site. Happily, we understand he’s now comfortable and recovering in a London hospital after surgery to mend his ankles.

Unfortunately, Moss was to be honored as the Grand Marshal at this year’s Amelia Island Concours d’Elegance, which will be held this weekend, March 13-15 in Amelia Island, Florida. Carroll Shelby, a long-time friend of Moss, will be stepping in as Grand Marshal for the renowned British racing driver.

“I’m very happy to hear Moss is recuperating after that terrible accident,” stated Carroll. “We certainly wish him a very speedy recovery and will miss him at this year’s Amelia Island Concour.”

In addition to featuring Carroll Shelby as Grand Marshal, the Amelia Island will also host the Automotive Fine Arts Society exhibit, which is sponsored by Mazda North America. The show will feature the latest works of many of the most revered automotive artists.

So, if you’re near Amelia Island this weekend, be sure to drop by the Concours to see Carroll as well as see some of the world’s best automotive fine art!

Click here to learn more about TPRM!

Shelby Pace Cars Emerge in the Desert

February 26th, 2010

P1010559 P1010569

TPRM is on site at the Shelby American factory at Las Vegas Motor Speedway, where the Shelby GT350 and Super Snake pace cars emerged this morning for an early photo shoot. Led by the GT350, the cars will pace the 2010 Shelby American Sprint Cup Series race on Sunday. The legend himself Carroll Shelby will serve as the grand marshal of the race.  Click here for the press release.

Have you ever wondered what happens behind the scenes of a photo shoot? While it’s certainly hard work, the effort pays dividends if done professionally.

The photo shoot, with veteran photojournalist Jerry Heasley, started at the crack of dawn to take advantage early morning light. TPRM team helped design the shots, line up the cars, determine the lighting and even control security. It’s amazing how many people show up with cameras today whenever a Shelby photo shoot happens.

The key to a successful shoot is determining the use of the images. That determines the background, composition, lighting and use of action. In this case, the photos were all going to be used for books, magazines and factory documentation, so action shots were not critical.

But shooting in the desert at a racetrack on a NASCAR weekend presented its own set of challenges. Cordoning off an area to keep vehicles out of the shot background, restraining over enthusiastic fans with their own cameras and completing the job before the “sweet light” went away were a few of the issues that we faced. However, the shots will be spectacular and memorialize this historic weekend forever.

The Kizashi – Suzuki Creates a Driver’s Car in Commuter Clothes

February 22nd, 2010
TPRM president Scott Black with the Kizashi.

TPRM president Scott Black with the Kizashi.

Over the years, Suzuki has been overshadowed in the U.S. by foreign automakers including Toyota, Nissan, Mazda, Honda and even more recently, Hyundai. Often described as quirky by the motoring press, they built nice cars that were reliable but not remarkable. For some reason, their success in making exciting motorcycles never seemed to translate to their auto business.

A recent drive in the new Kizashi did much to dispel that dowdy image. The four door sedan was downright fun. In fact, for the first time I would put a Suzuki on my short list the next time I am looking for a new car.

The spunky Kizashi, which roughly means “something great is coming” in Japanese, comes in a stylish wrapper. The “arrest me red” color of the press car was draped over a sharp body that is light years ahead, in my opinion, of a Corolla for example. Some of the styling cues were Audi-esque with a fit and finish that would rival the German car builders.

Inside, the car is nicely trimmed. While not to the level of a Mercedes, BMW or Audi, it certainly isn’t priced in that category so that would not be a fair comparison. But the tactile sensations are good, the optional Rockford-Fosgate stereo extremely nice and the seats are very comfortable. With a high roof, it was easy to find a comfortable position for my 6’1” frame; equally important, the back seat was absolutely spacious. A few more soft plastic, or better yet leather, surfaces would be nice, but overall the car was nicely equipped for its class.

All of the controls are easy to read and well laid out. The clutch pedal (yes, thank you Suzuki for offering a manual tranny!) was nicely spaced from the gas and brakes. Everything seems to have been designed to be intuitive, making it easy to get in, power up and head out.

Driving the car was surprisingly delightful. Though I generally dislike front wheel drive cars, the Suzuki was well-balanced and light on its feet. The brakes were well modulated and strong, yet not harsh. Torque oversteer didn’t really rear its head, though of course the free-revving 4 cylinder engine only puts out 180 HP. A bit more of bottom and mid-range power would be helpful, but the engine never felt overmatched.

Overall, the car displayed a nimbleness that encouraged you to row through the gears and attack corners with brio. Granted, my time was spent on city streets and a bit of highway and not on a proper track, but the dynamics of the Kizashi exceeded my expectations.

Suzuki not only offers the car with FWD, but they also have an optional AWD system. A 200 HP V6 is an option, though sadly the 6 speed manual transmission cannot be had with that power plant and the AWD. If Suzuki wanted to really shake up the perception of their brand, a sport package with a sweet sounding exhaust, 240 HP V6, AWD and a 6 speed manual for a base MSRP of around $26K would be a fast way to get there. With the specter of high fuel prices and draconian government emissions standards in the future, maybe the wise move would be a 200 HP turbo 4 cylinder with the AWD and 6 speed. This would be a great competitor to the entrenched small and mid size car brands, as well as a serious threat to Subaru, Mitsubishi and Kia.

Is the Kizashi for real? Absolutely. Anyone looking for a car in this category should seriously shop the sporty little sedan. The car has a real soul in a market filled with simple appliances. Sedate and comfortable in town, but spirited when pressed the Kizashi easily fills double duty as a family taxi or a Walter Mitty one minute escape. Take a spin and you will see. And order one in red if you really want to add a dash of spice to your life. The best news of all? With a starting price of just $18,999, it is also very easy on the pocket book. Something great is most definitely coming.

For more information on the Kizashi, go to www.suzukiauto.com.

–Posted by Scott Black

Sales Total $68 Million at 2010 Barrett-Jackson Scottsdale Auction

January 27th, 2010

1307_29HamiltonPlane_low

P1010488

Results are in from Barrett-Jackson’s 39th annual Scottsdale auction.  The company recorded more than $68 million in total sales, an 11 percent increase from Scottsdale 2009.  Top sellers included a 1929 Hamilton Metalplane H-47 for $671,000 and a 1964 Shelby Cobra that brought $478,500.

The top 10 cars sold in Scottsdale include:

  • 1929 HAMILTON METALPLANE H47 SERIAL #65 AIRPLANE – $671,000 (Lot #1307)
  • 1964 SHELBY COBRA ROADSTER – $478,500 (Lot #1317)
  • 1963 SHELBY COBRA ROADSTER – $401,500 (Lot #1303)
  • 1935 CADILLAC SERIES 40 FLEETWOOD IMPERIAL CONVERTIBLE – $302,500 (Lot #1265)
  • 2011 FORD MUSTANG GT GLASS ROOF COUPE – $300,000 (Lot #1295.1)
  • 1970 PLYMOUTH HEMI SUPERBIRD 2 DOOR HARDTOP – $286,000 (Lot #1289)
  • 1952 WATSON ROADSTER CUSTOM BY BLASTOLENE – $280,500 (Lot #1292)
  • 2008 FORD MUSTANG FR500S FASTBACK RACECAR – $275,000 (Lot #1027)
  • 1970 FORD MUSTANG BOSS 429 FASTBACK – $275,000 (Lot #1283.1)
  • 1967 FORD MUSTANG CUSTOM FASTBACK – $253,000 (Lot #1287)

Barrett-Jackson also saw no damage as a result of the wild rain and wind that passed through Arizona last week, which wasn’t the case for all auctions in the Phoenix area.  More than 180,000 people braved the elements to attend the automotive lifestyle event.

For a full press release on the results, CLICK HERE.  Next up, the 8th annual Palm Beach auction April 1-3, 2010.

1964 Shelby Cobra the Leader in the Clubhouse at Barrett-Jackson

January 23rd, 2010

P1010488

A beautiful 1964 Shelby Cobra (CSX2281) just cross the block at Barrett-Jackson Scottsdale and fetched $478,500, making it the top selling car so far at the 39th annual event.  The leader overall is a 1929 Hamilton Metalplane that went for $671,000.

The sale ends tomorrow afternoon, marking the largest Barrett-Jackson docket in history with over 1,200 vehicles.  Stay tuned for results and comments from auction officials.

CDC Auctions Challenger for Charity

January 22nd, 2010

Barrett-Jackson 2010 020

Classic Designs Concepts took to the Barrett-Jackson stage in Scottsdale Thursday night to auction their Group 2 edition Dodge Challenger concept car for charity.  The modern muscle car sold for $72,000 to help notMYkid, a Scottsdale based organization dedicated to educating kids, parents, schools and communities about issues kids face including substance abuse, eating disorders, depression and more.

Stay tuned for more top sales from cool, windy Scottsdale throughout the weekend.

A Legend Reborn: Shelby Unveils New GT350 at Barrett-Jackson

January 19th, 2010

P1010463

P1010478

Tonight’s Barrett-Jackson Opening Night Gala was an evening to remember as Carroll Shelby and his team at Shelby American unveiled the new 2011 Shelby GT350 before thousands gathered at WestWorld of Scottsdale.

The concept behind the GT350 was to build a car that is light, nimble and powerful. Beginning with the “small block” 5.0 liter Ford Mustang GT as its base, Shelby American worked with experts from Ford Racing, Goodyear, Borla, Cragar and Baer to create a car that is fast and has razor sharp handling. Every segment of the car is enhanced or replaced to create the ultimate balanced performance pony car that is true to the spirit of the 1965-1970 MY Shelby GT350.

The legendary Carroll Shelby was on hand to announce the new pony car and had the following to say about his team’s latest creation, “Our Shelby GT350 ruled its class at the track and was feared by GM and Chrysler owners on the street. Enthusiasts have anticipated the GT350’s return since it went out of production in 1970. Now my band of hot rodders has created a car worthy of the name.”

CLICK HERE for the full press release and stay tuned for more images of the unveiling.

It’s All in the Story

December 8th, 2009

storytelling

In a recent story picked up across the web, John F. Harris opined a shift in how elections are won. In his piece entitled “7 Stories Barack Obama Doesn’t Want Told,” Harris wrote:

Presidential politics is about storytelling. Presented with a vivid storyline, voters naturally tend to fit every new event or piece of information into a picture that is already neatly framed in their minds.

No one understands this better than Barack Obama and his team, who won the 2008 election in part because they were better storytellers than the opposition. The pro-Obama narrative featured an almost mystically talented young idealist who stood for change in a disciplined and thoughtful way. This easily outpowered the anti-Obama narrative, featuring an opportunistic Chicago pol with dubious relationships who was more liberal than he was letting on.


This so called “revelation” is a bit disappointing, though not surprising in a world more focused on distribution channels than storylines. To paraphrase a former president, “it’s the story, stupid.”

TPRM has been a supporter of social networking, online videos and other digital initiatives. But the bottom line is that these are just new ways to reach a target audience. The same principle that has guided marketing firms since a caveman first contemplated how to sell his excess mammoth meat to another is still as relevant today. Telling a compelling story is the single most important skill necessary for success.

There are many companies that can build a Web site, create a piece of collateral or send out an e-mail blast. At TPRM, we believe that it’s important to be able to execute those tactics for clients. But helping clients create a story that connects them to their target market is far more important and valuable. Empty words eventually will disappear, but building a relationship will continually create opportunity.

Barrett-Jackson to Auction Rare Hamilton Metalplane

December 2nd, 2009

1307_29HamiltonPlane_low

Over the past 40 years, the Barrett-Jackson Auction Company has sold some of the most historically significant automobiles in the world. From the Shelby Cobra Super Snake that fetched $5.5 million to the $1.6 million Buick once owned by Howard Hughes, Barrett-Jackson’s influence on the collector car industry is evident.

But last fall, the Barrett-Jackson consignment team caused a stir when they secured a rare Ford Tri-Motor airplane to be sold at the annual Scottsdale auction. Could they generate interest in this plane like they do for iconic automobiles? Do aviation enthusiasts and collectors even attend Barrett-Jackson? Those questions and many others surrounding Barrett-Jackson’s ability to bring big money for anything other than a collector car were answered when the Tri-Motor sold for $1.2 million in January.

Barrett-Jackson will look to re-create that magic next month in Scottsdale when it auctions a rare 1929 Hamilton Metalplane H-47 during the 39th annual Scottsdale event. The Hamilton matches the history and beauty of the Tri-Motor and will once again have the aviation world tuning in to gauge the interest in classic airplanes.

The peerless restoration of the Hamilton Metalplane began in 1972 after Jack Lysdale, aviation expert and FBO at Fleming Field, purchased the aircraft following an abandoned restoration attempt. Many parts had to be fabricated from scratch, including the seats, nose cowlings, firewall, fuel and oil tanks, controls and electrical systems. The Metalplane was reskinned with specially manufactured corrugated aluminum rolled from original dies by the Alcoa Company. The engine is a massive Pratt & Whitney Hornet R-1690 with 525 horsepower at 1900 rpm. Once completed, the Metalplane won the prestigious Grand Champion trophy at the Antique Airplane Association National Convention in 1975, as well as the Silver Age Champion award at Oshkosh in 1976.

Barrett-Jackson president Steve Davis remarked that “the rebirth of this Hamilton Metalplane is one of the most impressive restoration feats I’ve ever seen.” And he’s seen his fair share of award-winning restorations.

TPRM is working with both Barrett-Jackson and the owners of the plane to make sure that every ounce of this plane’s history is shared with the world. For an up close look at the aircraft, don’t miss the preview days hosted by Barrett-Jackson on Dec. 12-13 from 10 a.m.-3 p.m. each day at Fleming Field Airport in South St. Paul, Minn.

You can read more about the Hamilton and its path to Barrett-Jackson by clicking HERE.

Houston AutoRama a Holiday Hit

November 27th, 2009

P1010264

The 50th annual O’Reilly Auto Parts AutoRama is underway at the GRB Convention Center in downtown Houston. Throngs of Houston-area car nuts are walking off their Thanksgiving feasts and enjoying the stellar collection of custom vehicles at the golden anniversary event. Visitors also lined up for autographs from pin-up model/writer Heidi Van Horne, who appeared from 12-4 p.m.

The event goes until 9 p.m. this evening and continues tomorrow and Sunday.