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Posts Tagged ‘Internet’

A Picture’s (Still) Worth a Thousand Words

Monday, December 17th, 2012

In the age of social media, messaging can build a business or destroy a reputation in an instant. Sadly, many people overlook the simplest (and first) form of communication – a photograph.

The power of an image is more dominant now than it ever has been. In fact, research reveals that 10 percent of all shots taken since the dawn of photography happened in 2012.

Recently, TIME Magazine organized its top 10 photos of 2012. At TPRM, we were proud that one of our own, Parrish Ruiz de Velasco received accolades for his Texas Twister photograph, which earned him a spot on the top 10 list and some instant fame on TV.

There was a much broader message than winning accolades, though. TIME reported that more people are now communicating through images and photographs.

Social media tools such as Instagram and Pinterest are captivating audiences one photo at a time. And bystanders are becoming “unofficial reporters” using cell phone cameras to capture images and videos of breaking news.

To adapt to the new “now” generation of the rushed, impatient “Millennials”, PR professionals and advertisers must adjust how they deliver their messages. Images are not only required to accompany any text that’s sent to the public or journalists, it’s demanded. Social media accounts, YouTube videos and interactive ads are the new norm.

While good PR professionals understand the command of an image, exceptional PR pros utilize this powerful messaging tool to create an influential connection between clients and their target audience.

As companies look to the future for the next trending advertising and PR tool to get their messages across, the age-old saying still holds true: a picture is worth a thousand words.

Tags: digital media, Images, Internet, media, photography, PR/Marketing Industry, public relations, publicity, social media, social networks, TIME Magazine, TPRM
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How to lose a client in one day

Wednesday, October 3rd, 2012

One of my favorite movies of all time, as girly as it may be, is “How to Lose a Guy in 10 Days.” Actress Kate Hudson stars in the role as a successful magazine writer who “spun” a story to get a result most women don’t want – to get dumped. Like most PR professionals, we can clearly relate to the story, because we don’t ever want to take the risk of “getting dumped” by our clients.

It seems lately, however, more PR professionals are getting the boot because of their social media antics. For example, a PR pro recently took to the social sphere to post a not-so-politically-correct opinion on his client’s account. We’ve all made mistakes in our careers, but which ones are forgivable and which ones will have your clients saying:

Here are a few quick ways you can “lose it” and lose out:

• Reacting (instead of acting) to a situation – It’s been said time and time again, “think before you speak.” But in the case of social media, think before you WRITE. When a customer’s harsh words or a fan’s rant boils your blood, don’t jump the gun and say the first thing that pops into your head. Take a deep breathe, put a plan together, review the company’s messaging, ask team members for their thoughts, etc. Such as the case of the Kansas City Chiefs Twitter account replying to a fan to ‘get a clue’, you don’t want to make a lasting comment just because one follower was momentarily upset.

• Expressing your opinions via your clients accounts – Whether you do it on purpose (which we would hope not) or do it on accident, expressing your personal views and opinions is by all means NOT acceptable. Your client’s customers don’t care who you’re voting for, what cool event you’re going to see, and in the case of Chrysler, why you feel Detroit has the worst drivers on the planet. If you’re the main contact for your client’s Twitter / Facebook page, always check that you are on the correct account before you post. You may think it’s a silly reminder, but people have been fired over these “oops” moments.

• Ignoring your surroundings – Many PR professionals forget that social media accounts aren’t solely for brand marketing and posting information about the company alone. It’s more than that. You must interact with fans and followers on an emotional level, follow the day’s topics and facilitate conversation, but more importantly be on top of breaking news. Hours after the tragic shooting in Aurora, Colorado, the National Rifle Association tweeted a harmless good morning to its followers, but weren’t very careful on its phrasing of the greeting.

• Always thinking you’re right – It’s human nature to make mistakes, but the worst thing you can do is not learn from them. Or worse, not correct it. If you made a mistake, own up to it and apologize whether it’s to your boss, client or the millions of fans on the company’s Facebook / Twitter accounts. As in the case of Celeb Boutique, after its international PR team blindly posted about a trending topic (that just so happened to be about the Aurora shootings), the company immediately owned up to the mistake and apologized.

• Using hashtags for anything – Hashtags can be a tricky Twitter tool for many PR professionals. They can invite fellow Twitter-users to start up a conversation with you about the latest services and products your company offers, or they can be a big waste of time if you don’t research what’s trending and how to appropriately use them. In the case of McDonald’s hashtag woes, the company originally started a hashtag to share heart-warming stories about people’s experiences at the fast food chain. It quickly went south when people expressed their own horror stories.

Whether you’re new to the PR world or a veteran, you can avoid these traps and pitfalls of the social media world and keep your client happy and impressed. And remember, if you have doubt, always get a second opinion!

Tags: digital media, Facebook, Internet, marketing, media, PR/Marketing Industry, public relations, publicity, social media, Twitter
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THE INFLUENCER: Does one person really make a difference?

Tuesday, September 27th, 2011

Every industry has their “experts.” None are more dominant than in the PR world, however. There are branding experts, social media experts, publicity experts, etc. The list goes on and on. They seem to be springing up at conventions, seminars and PRSA meetings across the country. As people continue looking for the “next big thing” in their industry, companies are noticing who’s stealing the spotlight and who’s shaping opinions.

Now, the big question is, can one or even a few of these “influencers” help a company connect with the correct target audience? Companies who hire PR firms want one thing: to tell their story, in a way that resonates, whether it’s to a niche community or global business leaders.

Traditional brand building creates attention through ads, publicity, appearances and articles. Working with key influencers can create buzz about your client in specific circles of interest.

Which method is worth the time and money? The best answer is a combination of both.

Traditional brand building is good for reaching the masses. This means that you spend your money sprinkling your message over a massive group of citizens. The good news is that this method can make a huge impact quickly. What is the downside? You must hope that the message gets to the one or two consumers who will buy or use your product/service, and then hopefully, they will spread the word further to their friends.

Today, it’s critical to take the next step. An influencer could be the new game changer your organization needs. The influencer, whether it is a small group of people or just one expert can hit your immediate target audience to penetrate any confusion created in a mass audience. This targeted approach can get the job done that traditional brand building can’t do alone.

A good influencer not only has credibility, but has a creative spark. They look for trends and spread the news to their wide bandwidth of followers. People rely on these influencers for things that will be hot the next couple of years. They are experts in building a brand and creating interest in a particular product or service.

For example, a popular social media influencer is Peter Shankman. He is the founder of HARO (Help a Reporter Out). His expertise is prominent through media interviews, as well as seminars across the country. And the tech world wouldn’t have made such fantastic strides over the past decade without Apple’s Steve Jobs or Facebook’s Mark Zuckerberg. These people see the next big thing and go after it. This in turn builds brand identity for their company, stimulates innovation and creates real value.

No matter how a company chooses its course of action, one thing is certain; influencers should be embraced along with traditional PR tactics. They could be the ultimate weapon in building and selling a concept, idea or even a brand.

Tags: apple, digital media, Facebook, influencers, Internet, marketing, media, PR/Marketing Industry, public relations, publicity, social media, TPRM
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Helping your journalists make the video leap at events

Tuesday, July 12th, 2011

video camera

The game of public relations and marketing, as we’ve suggested dozens of times, is as much about helping the media spread your word faster and better as it is simply informing journalists.

To that end, most journalists will readily take advantage of the opportunity to use video footage, whether it’s raw or processed. Video of your product in action or your representatives in an interview will make the rounds quickly on both the Web and on TV, where cable networks are desperate for the latest content.

But the reason we’re not entirely inundated with video media boils down to the cost and hassles involved. Good video takes a crew, which costs money – way more than most editors are willing or able to spend for most content.

Luckily, you can maximize the way you help your journalists in one fell swoop by providing a video crew on site at a product unveiling or demonstration. Although you’re responsible for fronting the costs of the video crew, the benefits are endless thanks to the proliferation of online media sharing. It only takes one YouTube video to take your product to an entirely new level.

Setting the scene

Once you’ve decided to hire a crew (they’re cheaper than you might think), it’s imperative that your let journalists who may or may not be attending your event know that they’ll have unfettered access to these assets. Journalists who might be on the fence about attending your event could simply need to know that they’ll come home with impressive visuals to change their minds.

Alternatively, you might want to consider simply providing journalists with an HD video camera and a tripod. This way, they can set up interviews as they see fit. You’ll have an HD camera to use for your business and you’ll save a bundle, although this situation would certainly limit the professionalism and creativity journalists often need for their audiences.

Either way, you’ll want to make the crew easy to use during the day of the event. Alert journalists both prior to the event and on the day of that they’ll be able to direct their own scenes. A sign-up list might be necessary if you have lots of demand.

If you have the resources, you can provide the journalists with some editing, but they’ll more than likely be satisfied with a USB thumb drive filled with raw footage (and this is a great opportunity to use your own branded USB thumb drive).

No hassle, more benefit

At the risk of sounding like a cheesy bank tagline, we’ll conclude with this: What better way is there to promote your product on the most heavily used and most rapidly-growing medium than to provide journalists with easy access to a video crew or video camera?

The upfront costs are low enough that, once you’ve tried video, you’ll wonder why you’ve never made the leap before.

Tags: digital media, Internet, media, PR/Marketing Industry, public relations, publicity, Video
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Grab the popcorn and make a PR video that works!

Wednesday, June 29th, 2011

Video is a marketer’s best friend now that Internet bandwidth is such that nearly anyone with an advanced mobile phone, let alone a computer, can watch a shiny, high-definition video in the comfort of their own home or while on the go (hopefully not while driving).

But just because we can make videos doesn’t mean we should simply record something with a $100 Flip camera and then post it up to YouTube. Besides the obvious lack of professionalism in producing anything that isn’t cleanly finished – even something designed to look avant-garde – your video needs to properly convey a message. In other words, you can’t simply expect to flip on a video camera, wander around your office and product, and think it’ll be all over the Web within minutes.

For starters, you’ll want to invest in someone with some video editing skills. Gaining them yourself isn’t a bad idea, but sometimes it’s best to find a partner truly skilled in your line of work.

From there, you’ll want to figure out what your video should cover and who it should reach. An outline will help you ensure you don’t miss anything, while a general idea of your intended audience will make sure you don’t miss your mark.

That’s the easy part. Now you need to put it together!

Playing filmmaker

Think of your video as a short movie. You don’t need Guy Ritchie or the late John Frankenheimer to create a masterpiece, although BMW sure thought they did about a decade ago. A pioneer in the world of online video marketing, BMW created a series of eight films produced by various directors starring Clive Owen. With a huge budget, the automaker created a new genre – the product placement-heavy online film. With the ability of social media to take something viral – to spread it across a wide audience – the possibilities are even more endless today.

What made those BMW films so successful was that they had a compelling story with great visuals and a terrific soundtrack. Like a press release, a good video tells a story – it entertains and informs. Unlike a press release, a video is considerably more resource intensive to put together.

A big budget won’t hurt, but great videos can also be done on the cheap. Rhett and Link, a pair of independent filmmakers, made a storm a few years ago when they began creating entertaining, low budget ads for small businesses. Underwritten by a consultancy, Rhett and Link travel the country creating comical ads that, while they might not always paint the prettiest picture, certainly engage audiences and build enthusiasm. They’ve been so successful that their efforts have spawned their own brand new TV show on IFC.

Your videos don’t necessarily need to follow their gritty style, but they should grasp audiences in a similar way by telling a story – like a mini-movie with a real plot. Good visuals, an appropriate soundtrack and, beyond all, an engaging storyline will ensure your success.

Otherwise, you might wind up with a Hollywood flop of your own.

Tags: digital media, Internet, marketing, media, PR/Marketing Industry, public relations, publicity, social media, videos
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Don’t lose them: Alienating traditional media won’t do you any favors

Tuesday, April 26th, 2011

The best restaurants and shops evolve by both bringing in new clients and continuing to cater to their longstanding base. Look at Neiman-Marcus, for example. Despite a plethora of mall and urban stores across the nation, the fashion forward retailer will still gladly go an extra mile for its most devoted customers at its flagship store in downtown Dallas. Although all of its stores offer personal shopping, only store number one continues to serve its legions of faithful in their homes.

As media professionals, we can do the same – even if what we’re selling isn’t quite as easy to quantify as a high-end dress or suit. Over the last decade, online and, lately, social media have taken center stage. Undeniably, we need to cater heavily to these rapidly growing influential sources, but we can’t forget about our traditional outlets.

Newspapers and magazines have seen circulation drop off, but they are still trusted by millions every day – both in print and online. Research indicates that print publications still command more respect and attention from the public in their online editions than most Internet-only publications, although the gap is admittedly dwindling. As a result, traditional media are evolving in the face of potential extinction.

Evolve or die

Online versions of print publications are quickly taking new shape online and in downloadable forms. Their websites often mimic online-only sites with opinion and short news-oriented blogs, while the extra outlet offers them an additional upsell for advertisers.

Perhaps the biggest change is yet to come, however. Tablets might be making big headlines, but their heyday is still on the horizon as traditional media works to create its own formats. Wired, a tech-oriented magazine, is the undisputed tablet leader, with unique content only available for download. Its digital editions offer built-in videos and animations that go way beyond what print could ever do.

But fashion magazines are also getting into these areas in order to satiate their tech and trend-oriented readers. Some magazines provide readers with more than just news and features; they can digitally mix and match apparel items, makeup and accessories to create a look of their own – without ever visiting a closet or a store.

Don’t get lost

Forgetting or intentionally circumventing traditional outlets is an easy mistake to make. Between online media’s impressive ability to assert itself and traditional media’s often slow reaction times, losing print outlets is all too easy.

Make sure your media list doesn’t forget about the veterans. As long as they are still relevant to your product, they need to be informed and, when possible, they need to experience what you have to offer. Sometimes, you have to make cuts, which means that the veterans no longer get an invite to a product event or even simply a phone call pitch. Instead, a new website or social media guru takes the veteran’s place. But you have to be extremely careful with where you trim – don’t alienate traditional media.

And don’t ignore your base, either!

An automaker recently unveiled a new car at a glamorous gathering at a major national landmark. With a star-studded cast, the company touted its new product to bloggers, Tweeters and members of the lifestyle media – but only a handful of car-oriented publications were around.

As a result, coverage was less than impressive. The automaker won’t admit it, of course, but a quick perusal of automotive media outlets – magazines (the so-called “buff books”) and even well respected online media sites were practically devoid of any extended coverage beyond simply an announcement with information gleaned from the press release offered by the automaker.

Expanding or reshaping the invite list to include more traditional media and the automaker’s industry base could have significantly changed coverage for the better.

Tags: Internet, magazines, marketing, media, newspapers, PR/Marketing Industry, public relations, publicity, social media, traditional media
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Working an embargo to your advantage

Tuesday, March 15th, 2011

Supplying members of the media with embargoed information – that is, press releases, photography and video clips that can’t be published until a certain date – can be both an efficient way to get your word out and a method to set the online world abuzz about your news.

Like any tactic, however, embargoes need to be planned carefully in order to maximize their effectiveness. Simply providing media with your information isn’t enough in this era of fast-paced online reporting, where a story can trend from hot to cold in a matter of minutes.

Get the timing right
The reason you set an embargo date for information, even that gleaned at a press event, is because you want to carefully orchestrate its release to complement a product launch. You might want to keep certain information private until you are ready to reveal even more. Or, more commonly, you simply want the upper hand in distributing information.

While you could be planning the embargo solely around when it benefits your internal timetable, you’ll get more traffic if you cater to the media – at least to a certain extent.

Typically, an early morning embargo helps ensure that both print and online media distribute information at about the same time. If you’re looking to spread word any way you can, this works well. But if you want your information to go viral – to make the rounds of the Internet – look for an embargo end more along the lines of early-to-midday for most of the country. Noon Eastern ensures that all four timezones in the continental United States receive the information around their peak viewing time.

But an embargo isn’t useful unless you distribute the information to the media at an appropriate time. Don’t follow the mistakes of many by sending out lengthy press releases and several gigs of photos just a few hours before the embargo breaks. Send out information several days ahead, leaving at least a weekday or two for media to get information up. Remember that many journalists are on the road or in the air, which limits the amount of time they are at their computers ready to download your information. You’re more likely to get coverage if you give media some lead time.

Scratch the media’s back by giving them plenty of notice and they’ll scratch back with plenty of coverage. It’s a two-way street.

Who’s who
An embargo doesn’t work if someone on your list publishes your information too early. Be careful making your embargo list, but don’t exclude someone online just because their site isn’t known for traffic or their newspaper has a low circulation.

These days, it takes just one well-written story to spread like wild fire across the digital spectrum thanks to sharing sources like Digg, Facebook and Twitter.

Don’t discount anyone, but don’t hesitate not to give them a second chance if they’ve treated you poorly in the past.

All the right stuff
Now that you’ve picked your embargo date and have set your list, it is essential that you send out the right information – and not too much of it. Sometimes, simply teasing your product is enough. A few small photos and some light information will start the buzz – but only if your announcement is big enough to merit such.

Generally, sending “too many” photos is a good thing. Outlets can pick and choose, which will make them happier as it limits image overlap. But too much information is often hard to digest, as it is with any non-embargoed release.

As for distributing your information, email is generally the best if you can keep the packet below 500 kb. For anything larger, consider setting up a private FTP or a login-required website.

And don’t forget to mark the expiration of the embargo!

Tags: digital media, embargos, Internet, marketing, media, public relations, publicity
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Turning the corner: The legitimacy of online media

Friday, March 11th, 2011

For public relations practitioners, both professionals and those who simply want to get the word out about their product, online media has traditionally been something to approach with skepticism and trepidation.

After all, can’t anyone make their own website? Back in the infancy of the consumer Internet, free web hosting services like GeoCities made it easy for just about anyone to do anything from post pictures of their kitty cat to masquerade as a legitimate online news or information source. Like any other burgeoning industry, the dot-com boom saw personal and for-profit sites skyrocket in both numbers and traffic. With the advent of search engine optimizing-technology, the plethora of useful sites has become more focused and refined.

Now, consumers turn more to online media than any other source. We are spending more time in front of screens, but the advent of tablet devices has made it easier and more casual to surf the web than ever before.

As a result, online media has been brought into the mainstream, quickly replacing print as the default medium of choice.

This should hardly be news, but to many it is still difficult to see the legitimacy of a digital-only publication. As a result, thousands of titles with devoted followers and, perhaps most importantly, a wide range of newcomers, are being ignored.

The rise of the tablet
NPD Group, a New York-based market research firm, recently reported that it expects more than 240 million tablets will be sold by 2015. Paramount to their success is their ability to seamlessly connect to the internet just about anywhere, whether they use home or commercial wifi networks, cell tower-based connectivity or even wifi in the sky 35,000 feet above the earth aboard a Boeing 737.

These tablets are rapidly displacing both books and newspapers as the default go-to source for entertainment and information. Need proof? Witness book store giant Borders’ recent Chapter 11 filing. How the mighty have fallen.

Tablet-based applications bring magazines to readers’ attentions like never before, offering them the ability to virtually sort through newsstands ten times the size they might encounter in real life. These online magazines aren’t fly-by-night publications like early GeoCities web pages. They take serious effort and hefty start-up costs to get running; investment is not for the faint of heart. Not surprisingly, readership is growing at an alarming rate.

Online magazines are packed with functionality beneficial to any advertiser – embedded videos, product tutorials and direct links to product websites mean the days of hoping your audience would remember to call your 1-800 number or log onto your site are long gone. Now, all they have to do is follow a link and they’re in your territory.

Of course, we can’t discount the power of traditional websites, which offer the easy-to-update functionality essential to news gathering.

Traditional print outlets have found their home online, but so have a vast array of startups, many of which have been around since the early days of the web. Their page views are often exponentially higher than print circulation and their cutting edge reporting is rapidly shared through other mediums like Digg, Facebook and Twitter.

Benefiting you
Like any print publication, an online site requires some acclimation to ensure that it suits your target audience.

But the era where online media was ignored has ended, leaving print as a comparatively archaic dinosaur catering to a rapidly shrinking demographic. Don’t be skeptical or afraid of online media: Embrace it before you are left behind.

Tags: Internet, media, PR/Marketing Industry, public relations, publicity, websites
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Spotting the trends: Has trend-watching become the trend of the moment?

Wednesday, March 2nd, 2011

By the time you read this, it’s already too late.

No, you don’t need to hurry out to try to save the planet from disaster (although you might want to consider recycling a little more and maybe conserving fuel).

We’re talking about trends – what’s trendy at the moment, according to journalists and publications, is probably on its way out. This isn’t a backhanded slap at our friends in the media, it’s simply an acknowledgement about how fast trends move today in this increasingly rapid-paced global economy.

And it’s not just trends themselves, it’s the word trend. Tracking trends is a lifeblood for millions of Americans involved in market research, product planning and, of course, marketing and public relations. But by the time a trend makes its way into the media, you’ve probably already seen examples of it on every corner in the country’s trendiest cities, let alone its sleepiest burbs.

We’ve obsessed over trends forever; from following the fashion styles set by royalty to seeing what’s hot on Twitter or Facebook, consumers the world over are positively trend-manic. With the power of social media and Internet journalism, staying trend-setting is even harder than ever. No trend-leader can emerge long enough to stay on top, so the masses follow whatever works to gain popularity the fastest.

Twitter users can stay on top of what’s trending every minute of every day by checking out the moment’s top tweets, while Google keeps tabs on what people are searching.

This matters to us because we can help manipulate trends, even if their staying power is only for a few minutes. Last fall, Ford simultaneously unveiled its 2011 Ford Explorer SUV at events held in major cities across the country – Los Angeles, San Francisco, Denver, Dallas, Atlanta, Miami, Chicago, Detroit, New York and Washington, D.C.

By inviting some of the most-connected journalists, Tweeters, social media gurus and even the old faithful print scribes, Ford helped make “2011 Ford Explorer” the most-searched term on Google all day. That consumer interest translated into sales just a few months later – the redesigned Explorer has seen demand more than triple over the last few months compared to the outgoing model. While a vastly improved product helped keep the nameplate more relevant to the marketplace as a whole, Ford’s dynamic debut made the Explorer a trendy item months before it officially went on sale.

Perhaps the trendiest trend at the moment is simply watching what’s trendy. It’s people watching in a digital world.

Tags: cars, digital media, Google, Internet, marketing, media, PR/Marketing Industry, public relations, social media, websites
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Giving media the artistic edge

Wednesday, February 2nd, 2011

If a photograph is worth a thousand words, it ought to be worth $1,000, right?

It only seems that way to most journalists, who desperately need visuals for their content but wind up falling way short when it comes to finding the money to pay for their desires. Budgets have dropped, but the number of outlets has increased as amateur news gatherers with incredibly large followings take on big budget newspapers, cable stations and even established news websites.

Both print and, especially, online journalists need easy access to good photography if you want them to get the word out about your product or event.

Unfortunately, that recipe is all-too-elusive for many companies and services. Most news outlets barely have the budget to buy their own point-and-shoot cameras, let alone enough cash sitting around to be able to hire a professional at a four-figure-a-day rate (plus per diem!). As a result, they often wind up without any photography to illustrate stories, an especially difficult case when it comes to online publications with plenty of room for multi-image galleries. Stories that they would otherwise deem important are relegated to poor positions because they didn’t have visuals.

The easy solution to this dilemma falls on your ability to make images readily available to members of the media. Reasonably high quality images aren’t hard to shoot; they just take some time. Learn the basics of a moderately-priced digital SLR camera, set the scene up properly and you’re probably going to get decent stills of your own product. If it’s an event or a service you want to shoot, you might want to hire a professional – a local photographer might be willing to give a more reasonable rate in exchange for ownership of some of the content you don’t choose to use. Make sure you own the photos you want to use, however!

From there, it’s all about distributing your photos to members of the media. You can sit back and wait for requests, but that won’t reap benefits very quickly and it makes you seem rather aloof. Instead, being proactive by sending out relevant photography with news releases makes everyone’s job easier. If an outlet has good photography to work with, they are considerably more likely to publish the content simply because all of the pieces fell quickly into place.

For archival images, a dedicated media site – or at least easy access to an FTP server – makes downloading photos a cinch for members of the media. You can even provide photography with a strict embargo date to trusted members if you don’t want word reaching the public until after a major announcement.

After an event, make photos available to the media and make sure to identify any important guests or executives pictured – otherwise, you’ll spend half your day fielding phone calls all asking the same question!

Of course, there are a few things you aren’t going to want to do if you want to make your photography easy to use. Don’t put watermarks on images; let the outlet watermark their own photography, for example. Also, when you’re setting up a media site, make it easy to use. A complex design with all sorts of bells and whistles might look good to you, but reporters and art directors need to be able to efficiently download photos. Finally, don’t waste your time with subpar photography. You’ll be surprised with the places your photos will end up – in beautiful magazine layouts, spread across wallpaper galleries online and even in enthusiast websites, when the product is appropriate.

It’s simple: If you scratch the media’s back with accessible photography, they’ll provide the extensive coverage you need.

Tags: Internet, media, photographs, PR/Marketing Industry, public relations, websites
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Posts Tagged ‘Internet’

Helping your journalists make the video leap at events

Working an embargo to your advantage

Turning the corner: The legitimacy of online media

Giving media the artistic edge

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