Posts Tagged ‘olive oil’

From Motor Oil to Olive Oil

Tuesday, November 17th, 2009

Carroll Shelby Olive Oil with Cobra GS with bottle

Well, if you didn’t think putting some of the fastest (and best looking) Mustangs on the road (and track) was enough for Carroll Shelby, then how about some premium Carroll Shelby branded olive oil on the grocery store shelf?

That’s right, Carroll Shelby, through his new food company, Shelby Signature Foods, is introducing its first product with IDEA Foods Inc. The companies will offer a premium extra virgin olive oil to consumers in select retail stores under the “Shelby Signature Foods” brand within the next two months. A portion of sales will benefit charity.

TPRM was responsible for designing the bottle’s label, which features a photo of Carroll Shelby as well as his signature 289 Shelby Cobra.

If you’d like to:

1. Sell Carroll’s new olive oil you should call Jan Suessenguth at (215) 345-7696

2. Buy some of Carroll’s new olive oil visit www.ideafoodsinc.com for a list of retail stores carrying the olive oil

3. Have TRPM help you design your new product’s label call Aaron at (214) 520-3430

The full news release about the olive oil can be found here or here or even here. Check it out!